As a follow-on to the previous Twitter post, ComputerWorld has published a great article on Twitter for Business. The article mentions five ways to tap the power of Twitter:
- Decide on a purpose
- Follow the right people
- Be interesting
- Engage the conversation
- Use the right tools
Each of the five ways mentioned have great ideas embedded within making this article well worth the read.
{ 1 comment… read it below or add one }
JD 11.20.08 at 9:47 am
Was interesting to read this article. When you read through the “5 steps for success”, you could basically apply these 5 steps to any forum that looks to engage customers more effectively, i.e., it seems to follow a very standard, long practiced product marketing or product management approach. I suppose what is new here is not the process nor the end game, but the mechanism.