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Twitter

Twitter for Business

by dave fauth on November 12, 2008

As a follow-on to the previous Twitter post, ComputerWorld has published a great article on Twitter for Business.  The article mentions five ways to tap the power of Twitter:

  • Decide on a purpose
  • Follow the right people
  • Be interesting
  • Engage the conversation
  • Use the right tools

  Each of the five ways mentioned have great ideas embedded within making this article well worth the read.

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As both someone who works in the Intelligence Community (IC) and a relatively newcomer to the whole idea of twitter, recent news stories on its potential use by terrorists have raised interesting discussions as to whether the tool can be used for good or not.  �
Zachary Tumin wrote an excellent summarization of the challenges facing us in the new open social web.  A couple of quotes:

“The fact is that we live in a world where we and our adversaries all have access to the same off-the-shelf commercial ware. It is arguable that there is little genuine military R&D going on these days. What is going on are mash-ups using freely available commercial R&D – ingenious measures and countermeasures.

…Manage its risks, yes; but slam the brakes on the social web, and we risk fighting with one hand behind our backs in the asymmetric battlespaces of the future.”

It will be interesting to follow and see how well we manage the risks and how well we create strategic advantage using both current and future social web tools.

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